

Bespoke Wedding Dresses & Bridal Alterations Auckland
Our bespoke bridal designs are a collaboration between our love of what we do and your story.
Beyond creating your wedding dress, we bring the personal back into the professional. We understand the intimidation that can arise when searching for your bridal gown, and we arenāt here for it. With us, you won't find standardised experiences and wedding dress designs like in many bridal stores. Rather, we offer a personalised and bespoke experience every step of the way, leading to the authentic creation of a dress that resembles you.
This is a journey that we travel with you.
fritz & sarah
Our Bridal Services
We're here for all things bridal: whether you're looking for a custom wedding dress or need your existing dress altered or repaired with care. Get in touch with us for all your wedding dress requirements.

Wedding Dresses

Custom Bridal Wear
Latest Wedding Dresses
Browse our latest collection of wedding dresses. If there's one you like but need customised to your needs - we can help with that.Ā




EXCELLENT Based on 66 reviews Sumire Itaya2024-11-29Trustindex verifies that the original source of the review is Google. An Amazing Experience. I had my mother-in-lawās wedding dress from 40 years ago altered to wear for my wedding, and I couldnāt be happier with the results. From the very first visit, I was warmly welcomed, which made me feel completely at ease about entrusting them with such a sentimental piece. They beautifully preserved the important original elements while updating the design to suit modern styles, and the result was simply stunning. Thanks to their incredible work, I can feel a deep connection to my mother-in-law on my special day. Their attention to detail and care throughout the process were exceptional. Thank you so much Fritz and Sarah! Latasha2024-11-21Trustindex verifies that the original source of the review is Google. Fritz & Sarah is an incredible bridal store, and I am so thankful for the fun, thoughtful, and elevated experience they provided! While wedding dress shopping with my bridesmaids, our first stop was unfortunately not a great experience. However, F&S turned our day around as soon as we stepped through their door! The dresses are beautiful and unique, and they truly listen to my vision and preferences. We laughed, we cried, and honestly, we had the best time. Thank you so much to the amazing team at Fritz & Sarah for such a wonderful experience! Nathalie Maholy2024-10-06Trustindex verifies that the original source of the review is Google. I had the absolute pleasure of working with Fritz & Sarah for my custom wedding gown, and they truly exceeded all my expectations! From the very first consultation, they understood my vision perfectly. They took the time to listen to every detail and helped guide me through the process of finding the most unique and stunning lace for my dressāsomething that truly reflected my personal style and the elegance I wanted for my big day. Their attention to detail and craftsmanship was remarkable. They ensured every stitch, every cut, and every design element was flawless. My custom two-piece ensemble fit like a dream, and I felt like the best version of myself walking down the aisle. The entire experience was personalized, professional, and seamless. If youāre looking for a wedding gown that is not only custom but one-of-a-kind, Fritz & Sarah are the dream team. I couldnāt be happier with the gown they created for me! Alyssa Atarangi2024-09-30Trustindex verifies that the original source of the review is Google. I recently dealt with Fritz to have both my wedding dress and my mums wedding dress altered for me to wear on my special day and I was so happy! Theyāre such amazing people and made the whole experience so stress free and straightforward. Their work was beautiful and customer service was amazing ā¤ļø 100% recommend!! Marife Looi2024-09-30Trustindex verifies that the original source of the review is Google. Fritz & Sarah did an amazing job altering my wedding dress. They were very kind, warm and easy to talk too. They would provide suggestions and opinions and considered my budget, if they didnāt I wouldnāt have thought of it. Theyāre very efficient and are great with what they do! Thank you so much for making me feel so comfortable in my wedding dress. I highly recommend! Sophie Lai2024-08-21Trustindex verifies that the original source of the review is Google. I could not be happier with Fritz and Sarah's work- they were both so very kind and patient, and took the time to make sure everything was perfect. They were very efficient and I am so impressed with their level of expertise. Highly highly recommend! Kyle and Katie2024-07-07Trustindex verifies that the original source of the review is Google. Words cannot describe how incredible it was working with Fritz and Sarah for my custom wedding dress. I came to them reasonably last minute, with a vision to use vintage lace from my grandmother's wedding dress, and wasn't sure how it would turn out as the lace was very old and fiddly. But F&S knew my vision straight away, they listened to my ideas and gave me creative direction whilst being practical and realistic about what was possible - and the end result was truly the dress of my absolute dreams. It was crafted to perfection, with attention to detail and careful treatment of the lace. They had lovely fabric options, and their price point was absolutely reasonable for the labour involved. Not to mention, they are both such fun and lovely people, so easy to work with, and make you feel at ease and comforted instantly. I highly recommend working with F&S on your wedding dress! - Katie Tasha McDonald2024-04-28Trustindex verifies that the original source of the review is Google. What gives Fritz & Sarah 5 starts for me is the warmth and experience you get every time you walk in the door. They designed and made the dress from scratch listening to my vision but guiding me along the way, the end result was beautiful and the process was thoroughly enjoyable. The personalised service makes you feel like you are their only client, even though they are so busy, you never felt rushed. Don't settle for a dress of the shelf - this is your sign, go here! Simone Nathan2024-04-20Trustindex verifies that the original source of the review is Google. So thrilled with the party dress of my dreams thanks to these absolute pros! They kept everything I loved about this vintage dress and transformed it into such an original cool look that I had so much fun in on the day! Highly recommend their services. aivery sengson2024-02-23Trustindex verifies that the original source of the review is Google. My experience with Fritz and Sarah has been absolutely amazing. I was recommended to get my dress altered through them from Natalie Rose Bridal (also the most amazing experience!). I met Sarah for my consultation/fitting and felt so comfortable and at ease with her. Sarah is so bubbly, has such a fun energy whilst also being so professional and efficient! I could tell she absolutely knows her stuff and I felt so safe leaving my dress in her hands! Communication via emails with Sarah has been really great too. During my pick up appointment I had Fritz, and my gosh he is so lovely! I felt like I could chat to him all day he was so welcoming and genuine. Fritz got me to walk around in my dress, got my bridesmaid to practice helping me put the dress on, and asked me questions to make sure I was happy with my dress. Throughout my time with them from booking an appointment through to picking up my finished dress, I never once doubted theyād do an amazing job with my dress. Iām so so happy I was recommended Fritz and Sarah and I am so excited to wear my dress on my wedding day very soon! Thank you so much Fritz and Sarah. š¤š¤š¤