About Fritz & Sarah

The inspiration, The dream, and the friendship that started it all.

Fritz has lived and breathed bridal for 15 years. His passion began when he was five years old, and would be found cutting up his mum's curtains to create outfits for his dolls and toys.

Sarah fell into the bridal industry 6 years ago when she moved to Auckland to pursue a career in fashion. She had learned how to sew when watching her grandmother from a young age, and went on to work for leading New Zealand bridal companies.

The duo met while working together in the bridal industry, and quickly developed a friendship that blossomed over a love of music, design and all things dresses.

They also have qualities that make them balanced opposites. Sarah is a minimalist, Fritz is all colour. When it comes to the finishing touches of a dress, Sarah always opts to remove three things, while Fritz will beg to add "just one more". Fritz is a full creative, and Sarah is very systematic.

A love of slow fashion and locally made products only grew stronger after working in companies that relied on off shore manufacturing, and planted a seed to start this business. They realised that authentic couture methods had been lost in an ocean of fast fashion and mass production.

We saw a need to bring back an art form that had been lost, and reintroduce old fashion methods to create modern designs.

What we do best

Bridal Alterations

Kind Words

Thank you Sarah and Fritz for the most incredible experience. I was so well looked after and felt totally comfortable with you both. Your turn around time was exceptional and your work wonderful. My dress looks like it was moulded to me xx Thank you, thank you !!!

Sarah did a great job altering my dress and gave me recommendations on what should be done. She was so lovely and helpful. The wedding day took a bit of a toll on my dress and she did the repairs for free! Definitely recommend her! P.s. she has an adorable cat.

- lauren davies

- Anna blaiklock